Focus Group with Generation Y employees
Yesterday I facilitated a focus group of young employees in the Resources Sector in preparation for my keynote presentation at the Chamber of Minerals and Energy 2009 Safety and Health Conference "Raising the Bar". I wanted to make sure my research was in line with the actual thoughts and feelings of young professionals in this industry - and it pretty much was!
Here are some of the overall findings of the focus group:
* The best strategies for retaining employees under 30 years old:
1. Providing effective training and development opportunities.
2. Providing a defined career pathway.
3. Providing opportunities to move within the company (or develop their skills with a variety of projects).
* How to improve your workplace culture to engage Generation Y employees:
1. Communicate often - provide transparency in the workplace.
2. Involve Gen Y's in the workplace - ask for their feedback and involve them in decision making.
3. Deal with bullying in the workplace.
4. Invest in training for your people.
5. Base recognition on individual's performance.
Generation Y are frustrated with organisations that do not offer career development and training activities. Comments included "I have to prove myself before they invest" and "we are a keen workforce, so give us the training". Managers need to have suggestions of the opportunities that are available.



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