The Mindset of Generation Y
In the book Connecting to the Net.Generation, Reynol Junco and Jeanna Mastrodicasa found in a survey of 7,705 college students that 28% own a blog and 44% read blogs. I'm sure this figure increases all the time. So what are they blogging and reading about? Everything!
I thought I would show you a classic blog attracting many Gen Y's - have a read of http://retiredat21.com/ . It's written by an Internet Entrepreneur and his son, they give advice to teens on making money through business as well as interviewing successful young entrepreneurs.
I think this website shows that Gen Y want self development tools at their fingertips, so what resources is your company providing?
posted by Alicia Curtis @ 8:46 AM
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